Experience
Associate Creative Director
Creative Director
- Responsible for creative leadership and oversight on a national and local level for clients including Harley-Davidson, Frederick’s of Hollywood, SC Johnson, Redbox, and Quaker
- Lead creative campaign development from project inception through to final execution
- Managed a team of up to 15+ creatives including: designers, copywriters, art directors, associate creative directors and occasionally IXD
- Responsible for providing the creative team with the follow: inspiration and innovation, hands-on leadership, streamlining creative performance, team-building, conducting performance reviews, interviewing new-hires and bringing on freelance when needed
- Lead pitches for new work as well as growing existing work in conjunction with business development teams, presenting creative visions and executions for new and existing campaign opportunities
- Developed innovative and forward-thinking creative solutions, ensuring execution is tailored to individual client needs and is on-brand
- Go to lead for advertising “what’s happenings”
- Well versed in working collaboratively and giving creative feedback and direction
- Lead creative campaign development from project inception through to final execution
- Managed a team of up to 15+ creatives including: designers, copywriters, art directors, associate creative directors and occasionally IXD
- Responsible for providing the creative team with the follow: inspiration and innovation, hands-on leadership, streamlining creative performance, team-building, conducting performance reviews, interviewing new-hires and bringing on freelance when needed
- Lead pitches for new work as well as growing existing work in conjunction with business development teams, presenting creative visions and executions for new and existing campaign opportunities
- Developed innovative and forward-thinking creative solutions, ensuring execution is tailored to individual client needs and is on-brand
- Go to lead for advertising “what’s happenings”
- Well versed in working collaboratively and giving creative feedback and direction
Associate Creative Director
- Lead creative direction and was hands on for a variety of Harley-Davidson online marketing initiatives, including H-D’s Corporate and Museum sites, Model Year release for 2010 and 2011, V-Rod Muscle promotional site, H-D Women Riders, Young Adults (Dark Custom), Hispanic and African American Outreach initiatives and Corporate Email communications
- Developed and exercised strong presentation skills for both internal and client-facing team members, ranging from brand managers to CMO’s
- Conceptualized and produced compelling visual presentations utilizing various media to convey complex strategies and messages a to a wide variety of audiences
- Developed and exercised strong presentation skills for both internal and client-facing team members, ranging from brand managers to CMO’s
- Conceptualized and produced compelling visual presentations utilizing various media to convey complex strategies and messages a to a wide variety of audiences
Senior Art Director
- Worked directly with creative directors, art directors, designers, copywriters, project managers and account teams to concept and execute projects for the following cliental: Diageo, Cadillac, Kellogg's, Nintendo, Captain Morgan, Procter & Gamble and Harrah’s Casinos
- Lead visionary for client interactive communications including website, online advertising, rich media units and other interactive applications
- Lead visionary for client interactive communications including website, online advertising, rich media units and other interactive applications
Burn City Designs
Freelance Art Director
- Responsible for leading creative concepts through visual design execution for a variety of printed materials, including annual reports, catalogs, brochures, letterhead, envelopes, business cards, postcards and posters
- Developed wireframes, user flows and interface designs for all web and interactive projects
- Devised strategies and marketing campaigns for direct mail and internal promotional pieces
- Developed wireframes, user flows and interface designs for all web and interactive projects
- Devised strategies and marketing campaigns for direct mail and internal promotional pieces
MUSICNOW, Inc.
User Interface Designer
- Responsible for providing innovative and visually elegant solutions to user interface challenges for a commercial software application spanning three platforms
- Developed informational structures and navigational wireframes for all platforms
- Assisted development team with usability scripting and testing, prototypes build-outs, QA and results analysis
- Managed projects for creative department and acted as primary liaison between internal creative and third party agencies
- Developed informational structures and navigational wireframes for all platforms
- Assisted development team with usability scripting and testing, prototypes build-outs, QA and results analysis
- Managed projects for creative department and acted as primary liaison between internal creative and third party agencies
Education
Media Studies and Graphic Design