Julie has over 10+ years of agency experience creating stunning interactive experiences for a variety of clients. In her most recent positions she has overseen a creative team ranging up to 10 fellow employees including: associate creative directors, art directors, designers, copywriters and occasionally user experience designers. Her strong natural leadership qualities are equally met with a distinct and refined design sensibility.

Prior to joining VSA Partners, Julie spent several years designing and directing smart and creative executions for a variety of web interfaces, online and offline campaigns, social communities and custom product ordering. She has lead creative initiatives for such prestigious clients as: Kraft, Harley-Davidson, Diageo, SC Johnson, Procter & Gamble, Nintendo, Hallmark, Quaker and Kellogg’s. She has a wide experience in working within traditional and nontraditional advertising.

Besides winning two Ivy King Cup Roller Derby Championships with The Windy City Rollers, Julie also has a BFA in Media Studies and Design from Columbus College of Art and Design. She keeps her non-digital creative skills polished by dividing her free time between making one of kind jewelry in the metalsmith department at Lillstreet Art Center and riding new and vintage motorcycles.
Experience
Chicago, IL, USA
Nov 2012Present
Associate Creative Director
- Manage multi-discipline creative projects from conception to completion

- Build and maintain an open creative communication with the client

- Tight working relationship with UX, development staff and vendors to assure creative vision is executed properly

- Lead production staff, photographers, illustrators, animators, and other vendors related to a digital project

- Create learning opportunities and work with designers to develop their conceptual and design skills

- Demonstrate an ability to understand account-management requirements, including strategy, client interaction, resource allocation and timing of project deliverables
Chicago, IL, USA
May 2009Aug 2012
Creative Director
- Responsible for creative leadership and oversight on a national and local level for clients including Harley-Davidson, Frederick’s of Hollywood, SC Johnson, Redbox, and Quaker

- Lead creative campaign development from project inception through to final execution

- Managed a team of up to 15+ creatives including: designers, copywriters, art directors, associate creative directors and occasionally IXD

- Responsible for providing the creative team with the follow: inspiration and innovation, hands-on leadership, streamlining creative performance, team-building, conducting performance reviews, interviewing new-hires and bringing on freelance when needed

- Lead pitches for new work as well as growing existing work in conjunction with business development teams, presenting creative visions and executions for new and existing campaign opportunities

- Developed innovative and forward-thinking creative solutions, ensuring execution is tailored to individual client needs and is on-brand

- Go to lead for advertising “what’s happenings”

- Well versed in working collaboratively and giving creative feedback and direction
Chicago, IL, USA
Aug 2008May 2009
Associate Creative Director
- Lead creative direction and was hands on for a variety of Harley-Davidson online marketing initiatives, including H-D’s Corporate and Museum sites, Model Year release for 2010 and 2011, V-Rod Muscle promotional site, H-D Women Riders, Young Adults (Dark Custom), Hispanic and African American Outreach initiatives and Corporate Email communications

- Developed and exercised strong presentation skills for both internal and client-facing team members, ranging from brand managers to CMO’s

- Conceptualized and produced compelling visual presentations utilizing various media to convey complex strategies and messages a to a wide variety of audiences
Chicago, IL, USA
Apr 2004Aug 2008
Senior Art Director
- Worked directly with creative directors, art directors, designers, copywriters, project managers and account teams to concept and execute projects for the following cliental: Diageo, Cadillac, Kellogg's, Nintendo, Captain Morgan, Procter & Gamble and Harrah’s Casinos

- Lead visionary for client interactive communications including website, online advertising, rich media units and other interactive applications
Chicago, IL, USA
Jul 2000Aug 2004
Burn City Designs
Freelance Art Director
- Responsible for leading creative concepts through visual design execution for a variety of printed materials, including annual reports, catalogs, brochures, letterhead, envelopes, business cards, postcards and posters

- Developed wireframes, user flows and interface designs for all web and interactive projects

- Devised strategies and marketing campaigns for direct mail and internal promotional pieces
Chicago, IL, USA
Jul 2000Oct 2002
MUSICNOW, Inc.
User Interface Designer
- Responsible for providing innovative and visually elegant solutions to user interface challenges for a commercial software application spanning three platforms

- Developed informational structures and navigational wireframes for all platforms

- Assisted development team with usability scripting and testing, prototypes build-outs, QA and results analysis

- Managed projects for creative department and acted as primary liaison between internal creative and third party agencies
Education
Columbus, OH, USA
19921997
Media Studies and Graphic Design
Skills
 
marketing strategy, social media marketing, web design, interactive design, Branding, Basic knowledge of Flash, ixd, Project Management, Microsoft Office, Creative Direction, creative leadership, CMS, Adobe Creative Suite, Time Management, Email Marketing, account management, creative brainstorming, Brainstorming, Basic CSS, Basic HTML, Basic Javascript, CRM
Projects