Kitchenaid
Marketing materials to help support KitchenAid’s 10-year product redesign launch.
Role: Creative Director and Hands-On Designer
PROBLEM
Every 10 years KitchenAid redesigns their major appliances line. Several agencies were tapped to help execute an exhaustive list of deliverables to help promote and support this milestone event.
Scope of work needed to deliver on the following key objectives:
Announce and tease the up coming launch.
Showcase and reveal the new, now iconic, KitchenAid red anodized aluminum medallion.
Custom photoshoots and kitchen build outs on-site at the KitchenAid photography studio.
A curated snapshot of just a few of the designs from the KitchenAid engagement. Ranging from print to pos in addition to a variety of digital components.
Custom photography examples.
Mini catalog teaser for the redesign launch. In this launch, the red anodized aluminum medallion was a new key visual component KitchenAid was using to demarcate this years redesign.
Solution
The team established a custom launch design guidelines to help a variety teams at different agencies to produce cohesive creative for the launch. The guideline covered all mediums from print, OOH to digital and transactional.
Results
The launch was a huge success and KitchenAid could not of been happier with the work produce.
High level site metrics:
Several key OOH events successfully launched the redesigned appliance line to rave reviews and increased main appliance line sales by 35%
1 full product catalog of over 200 pages was custom designed, photographed, layout and executed.